KMP's process is unique in answering the needs of companies whose positioning and branding is in need of close examination and in many cases, overhaul. Through state-of-the-art research methodologies combined with hitting-the-streets discovery, we compile an analysis of strengths, weaknesses, opportunities and threats (SWOT). This includes management experience and expectations, client and competitor history, new product and customer service potentials, and category trends. Lastly, we write market and communications plans with strategies that increase margins and market share.

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